The Dynamics of Persuasion, 4th Eidition (9780415805681)-Test Bank

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1. ISBN-10

   0415805686
2. ISBN-13

   978-0415805681The Dynamics of Persuasion offers a complete and up-to-date introduction to persuasive communication and angle change. Providing an intensive dialogue of basic and up to date theories of persuasion, this textual content explores the construction and capabilities of attitudes, consistency between angle and habits, and points in angle measurement.

   Inspecting persuasion via media, interpersonal, and psychological lenses, writer Richard M. Perloff systematically investigates the impression of persuasive communication on attitudes towards a range of matters, together with well being, politics, and racial prejudice. Along with presenting persuasion concept and analysis, he offers quite a few examples of persuasion in motion, demonstrating the function of persuasion analysis in on a regular basis life. Written in a extremely accessible and clear type, The Dynamics of Persuasion serves to:

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   • introduce the social science perspective on persuasion 

      

   • improve understanding of persuasion theories and analysis 

      

   • spotlight the most important points mentioned within the subject of persuasion analysis 

      

   • discover the complexities and subtleties within the dynamics of on a regular basis persuasion 

      

   • elevate consciousness in regards to the ethics of up to date persuasion. 

   New to this version are:

    

   • 2008 election examples interspersed througout the textual content 

      

   • centered discussions on compliance-gaining and destructive promoting 

      

   • examples of robust angle, similar to the professionals and cons of utilizing animals in analysis. 

   Complimented by a Companion Web site (www.routledge.com/textbooks/dynamicsofpersuasion4e) with sources for college kids and instructors, The Dynamics of Persuasion is an interesting textual content acceptable for superior programs on persuasion in communication, psychology, advertising and marketing, and sociology. In its exploration of the dynamics of persuasive communication, it illuminates the highly effective results persuasion has in up to date society and enhances understanding of this ubiquitous communicative technique.