Digital Marketing Strategic Planning & Integration by Annmarie Hanlon

Digital Marketing Strategic Planning & Integration by Annmarie Hanlon

1. ISBN-10

   1526426676
2. ISBN-13

   978-1526426673An unbiased strategy to the most recent digital advertising fashions, providing college students and practitioners a spread of instruments to implement of their digital advertising planning and technique.

   Masking all elements of digital advertising planning, and the most recent digital advertising fashions, the ebook goals to supply a roadmap for a digital advertising journey. As such, its construction maps in opposition to the event of a digital advertising plan and concludes with a ready-made digital advertising plan template to obtain and adapt. Along with this, the content material is supported by case examples from real-world organizations, and a lot of options all through the chapters:

    

   • Smartphone sixty seconds options in each chapter, to guage influencers in relation to the subject lined.
   • Digital device containers introduce skilled instruments (for instance how Google shares its mixture information to tell entrepreneurs about purchasing insights, traits and benchmarks
   • Moral insights present a reflective and difficult take a look at social points and the unfavourable sides to advertising.

   The ebook is complemented by on-line assets for each instructors and college students, these embody PowerPoint slides, an teacher’s information, workout routines and actions relating to every chapter, digital advertising planning paperwork, digital advertising mannequin templates, quizzes, annotated beneficial video hyperlinks, hyperlinks to free on-line instruments and SAGE journal article suggestions.

   Appropriate for digital and e-marketing programs on advertising and promoting levels in addition to skilled programs for anybody inquisitive about gaining a holistic understanding of digital advertising.