Digital Pricing Strategy 1st Edition by Stephan M. Liozux

Digital Pricing Strategy 1st Edition by Stephan M. Liozux

• ISBN-10 ‏ : ‎ 1032127724
• ISBN-13 ‏ : ‎ 978-1032127729

Digital Pricing Strategy gives a best-practice overview of how firms design, analyze, and execute digital pricing methods. Bringing collectively insights from tutorial {and professional} specialists globally, the textual content covers important areas of the worth and pricing of information, platform pricing, pricing of subscriptions and monetization of the worldwide setting.

Case research, examples and interviews from main organizations, together with Zuora, Honeywell, Relayr, Alcatel Lucent, ABB, Thales, and Normal Electrical, illustrate key ideas in follow. To assist scholar studying, chapter aims, summaries, and key questions function in each chapter, alongside PowerPoint slides and a check financial institution obtainable on-line for lecturers.

Complete and utilized in its method, this textual content gives postgraduate, MBA, and Government Training college students with an understanding of the capabilities, processes, and instruments that allow executives to successfully implement digital transformations and seize worth from digital improvements.