Practice of Public Relations, The 14th Edition Fraser P. Seitel

Check financial institution for Practice of Public Relations, The 14th Edition Fraser P. Seitel

1. ISBN-10

   0135641489
2. ISBN-13

   978-0135641484

Public relations protection with an emphasis on ethics and modern, real-world functions

That includes an intensely sensible method that favors reasoning, justification, and functions that work, The Practice of Public Relations prepares college students for modern PR work within the altering panorama of the twenty first century. Seitel’s writing combines a real-life method that marries his expertise within the subject with a light-hearted, energetic prose model. Now in its 14th Edition, the textual content has been totally up to date to incorporate current PR circumstances with an emphasis on range and ethics, utilizing examples that span a number of fields and international locations. Constructing on the successes of the earlier version, this textual content stays essentially the most visible textual content available on the market, in addition to essentially the most complete in its dialogue of social media because it pertains to public relations.