Public Relations Writing and Media Techniques 8th Edition Dennis L. Wilcox

Check financial institution for Public Relations Writing and Media Techniques 8th Edition Dennis L. Wilcox

1. ISBN-10

   0134010493
2. ISBN-13

   978-0134010496

Public Relations Writing and Media Techniques is probably the most complete and up-to-date PR writing textual content out there, with real-world examples of excellent work and successful campaigns by public relations professionals.

The textual content totally integrates new communication applied sciences—the Web, Webcasting, and so on.—and exhibits college students the numerous strategies presently in use to achieve quite a lot of audiences. Clearly written and well-organized, this guide locations emphasis on the nuts and bolts of each day work in public relations, giving college students step-by-step procedures for creating and distributing quite a lot of profitable public relations supplies. An enticing and extremely efficient textual content for college kids, Public Relations Writing and Media Techniques can also be a useful useful resource for public relations practitioners.