Strategic Brand Management Deborah Roedder JohnTorelli
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Original price was: $45.00.$34.97Current price is: $34.97.
Format: Downloadable ZIP File
Resource Type: Test bank
Duration: Unlimited downloads
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Test Bank For Strategic Brand Management Deborah Roedder JohnTorelli
- ISBN-10 : 0190646004
- ISBN-13 : 978-0190646004
Strategic Brand Management provides a concise, flexible, and modern take on global brand management, with cutting-edge research and mini-cases and activities to engage students. The book provides readers with an innovative framework that explains the four key aspects of strategic brand management: identifying and measuring, building, leveraging, and protecting brands.
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Strategic Brand Management Deborah Roedder JohnTorelli
Original price was: $45.00.$34.97Current price is: $34.97.
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