Strategic Brand Management Deborah Roedder JohnTorelli

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  Format: Downloadable ZIP File

  Resource Type: Test bank

  Duration: Unlimited downloads

  Delivery: Instant Download

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Test Bank For Strategic Brand Management Deborah Roedder JohnTorelli

  • ISBN-10 ‏ : ‎ 0190646004
  • ISBN-13 ‏ : ‎ 978-0190646004

Strategic Brand Management provides a concise, flexible, and modern take on global brand management, with cutting-edge research and mini-cases and activities to engage students. The book provides readers with an innovative framework that explains the four key aspects of strategic brand management: identifying and measuring, building, leveraging, and protecting brands.

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Strategic Brand Management Deborah Roedder JohnTorelli
Strategic Brand Management Deborah Roedder JohnTorelli

$34.97

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