Sustainable Customer Experience Design (9781138658554)-Test Bank

Experiences are an necessary a part of our lives and more and more signify a vital subject to deal with for companies and professionals. This guide focuses on designing, staging and managing experiences inside the context of the occasions, tourism and hospitality industries. It additionally illustrates present and future developments in these industries and wider society, with an emphasis on sustainable growth. The guide affords an progressive strategy for efficiently creating experiences for (potential) prospects that’s based mostly on combining insights and strategies from the world of design and the social sciences. Furthermore, it exhibits how the expertise economic system and sustainable growth each reinforce each other and create challenges that companies and professionals can deal with via this strategy. Vital pondering questions, sensible examples and worldwide case research are built-in all through the textual content. Combining a design science and a social sciences perspective in a single inclusive hands-on strategy to designing, staging and managing experiences, that is important studying for all college students of Occasions, Tourism and Hospitality Administration, but in addition associated fields.