Tourism The Business of Hospitality and Travel 6th Edition Roy A. Cook-Test Bank

Take a look at financial institution for Tourism The Business of Hospitality and Travel 6th Edition Roy A. Cook

1. ISBN-10

   0134484487
2. ISBN-13

   978-0134484488

A complete, worldwide view of the enterprise of tourism

The participating writing type and a whole lot of up to date trade examples make Tourism: The Business of Hospitality and Travel, 6/e, the right textbook for college kids taking their first hospitality or tourism class. It views the trade from a holistic, international enterprise perspective–analyzing the administration, advertising and finance points most necessary to trade members. Chapters reveal an built-in mannequin of tourism and deal with shopper conduct, service high quality, and private promoting. The thoroughness of content material and references additionally make it appropriate for upper-level hospitality and tourism programs. Readings and integrative circumstances shut every half, and end-of-chapter workouts enable college students to use their data and refine their problem-solving and critical-thinking expertise. This version contains new and up to date materials on social media, occasion administration, timeshares, sustainable and marijuana tourism, and the long run of tourism.