Research Methods and Statistics in Psychology 6th Edition by Hugh Coolican

Popularity Administration is a how-to information for college kids and professionals, in addition to CEOs and different enterprise leaders. It rests on the premise that fame could be measured, monitored, and managed. Organized by company communication models together with media relations, worker communication, authorities relations, and investor relations, the e book gives a field-tested information to company fame issues reminiscent of leaked memos, unfair remedy by the press, and unfavourable rumors, and focuses on sensible options. Every chapter is fleshed out with the real-world expertise of the authors and contributors, who come from a variety {of professional} company communication backgrounds. Updates to the third version embrace: International content material has been integrated and expanded all through the e book, fairly than being restricted to just one chapter. Opening vignettes, examples, and case research have been up to date in every chapter. Further case research and examples with a world focus have been added.