Principles of Marketing for a Digital Age by Tracy L. Tuten

Principles of Marketing for a Digital Age by Tracy L. Tuten

1. ISBN-10

   1526423332
2. ISBN-13

   978-1526423337
3. “Principles of Marketing for a Digital Age is a fantastic introduction for an aspiring marketer that rightfully locations the purchasers and their wants as the first focus for the inception of any advertising and marketing technique.”
   Textbook and Tutorial Authors Affiliation (TAA) Judges Panel

   Scholar-led in its design and growth, the guide incorporates digital advertising and marketing as central to what entrepreneurs do, and combines high quality examples, evaluation and on-line sources to help the educating and studying of introductory advertising and marketing in a digital age.

   The writer integrates digital and social media advertising and marketing all through the chapters and thru scholar involvement within the growth of it, the textual content has been made to be approachable and to enchantment to college students, with infographics, quite a few pictures, and an attractive writing type. It facilitates the “flipped” method to classroom educating and is supported by a quantity of options and actions in each chapter, encouraging college students to undertake course studying, class participation and revision. It consists of case research from international firms corresponding to Nutella, Google, L’Oreal, Netflix, Airbnb, BirchBox, Uber, FitBit, Go to California and Coca-Cola. It additionally takes a social view of advertising and marketing, that includes circumstances tied to the UN’s PRME initiative to assist college students in changing into sustainably-minded people.

   The guide is complemented by on-line teacher sources, together with chapter-specific PowerPoint slides, an teacher handbook, flipped classroom actions, in addition to open entry a number of alternative questions (with options), movies, case research, weblinks, a glossary and SAGE journal articles for college students.