Essentials of Health Care Marketing, Fifth Edition First Edition Eric N. Berkowitz

Take a look at Financial institution For Essentials of Health Care Advertising, Fifth Edition First Edition Eric N. Berkowitz

• ISBN-10 ‏ : ‎ 1284200159
• ISBN-13 ‏ : ‎ 978-1284200157

Essentials of Health Care Advertising, Fifth Edition gives college students with a foundational data of the rules of advertising and marketing and their explicit software in well being care. Providing an interesting and accessible method, the Fifth Edition of this extremely present textual content affords new or expanded content material on social media and digital advertising and marketing, a radical consideration of ethics, the influence of expertise on advertising and marketing and well being care, and extra multimedia so as to add relevance and additional have interaction college students. New to the Fifth Edition: – New chapter on Advertising within the Digital Age discusses new disruptive opponents in well being care, digital influences alongside the phases of the affected person journey, the Web of Issues (IoT) and its impact on advertising and marketing, and extra. – Sixteen new circumstances spotlight the influence of COVID-19, the advertising and marketing of the affected person portal, the influence of mergers in well being care on organizational tradition, social media influences, and associated present matters. – Hyperlinks in each chapter join college students to worthwhile digital assets, together with video and internet hyperlinks that illuminate chapter ideas and supply a foundation for classroom dialogue. – New & expanded dialogue of expertise all through the textual content, together with the use of synthetic Intelligence (AI), large knowledge, and digital focus teams in market analysis; OTT distribution fashions similar to Apple TX and Roku in promoting, and the way expertise impacts growing older place for rising senior demographic. – Considerably enhanced dialogue of transparency in authorities, shopper, and company responses round value, together with a brand new part on value-based cost fashions. – New capstone chapter (16) on moral issues in advertising and marketing covers areas of topical curiosity and debate in well being care advertising and marketing.