Foundations of Marketing , 9th Edition William M. Pride – TESTBANK

Test Bank For Foundations of Marketing , 9th Edition William M. Pride

1. ISBN-10

   0357129466
2. ISBN-13

   978-0357129463

   Gain a marketer’s perspective with the latest principles of marketing in Pride and Ferrell’s FOUNDATIONS OF MARKETING, 9E, accompanied by MindTap. This edition seamlessly blends marketing fundamentals with discussions on current topics and trends reshaping the field. Explore the significance of market research, analytics, and the influence of artificial intelligence, alongside introductions to social media, digital marketing, ethics, globalization, and marketing technology interfaces. Updated visuals, relevant content, real cases, and engaging videos complement the presentation, facilitating the practical application of principles in today’s dynamic business landscape. MindTap, the leading digital platform, helps reinforce concepts through interactive marketing scenarios, fostering confidence and enhancing performance.

   About the Author

   William M. Pride is?Professor of Marketing, Mays Business School, Texas A&M University, USA.