Marketing Management, Global Edition, 16th edition Philip Kotler 2022 – TESTBANK

Test Bank For Marketing Management, Global Edition, 16th edition Philip Kotler 2022

This edition has been revised in light of the significant disruptions to business models brought about by ongoing globalization, the growing importance of corporate social responsibility, technological advancements, the expansion of e-commerce, the rise of digital communication, the growing influence of social media, and the widespread application of artificial intelligence, data analytics, and marketing automation. This presented enterprises with both opportunities and difficulties. The book continues to draw on the rich findings of numerous scientific disciplines, including economics, behavioral science, and management theory, for fundamental concepts and tools that are directly applicable to marketing opportunities and challenges. It was co-authored by eminent academics Professors Kevin Lane Keller, Alexander Chernev, Jagdish N. Sheth, and G. Shainesh. With the addition of Indian case studies, the material is thorough, clear, and