Consumer Behaviour Fifth Edition by Zubin Sethna – TEST BANK

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Original price was: $49.00.Current price is: $39.99.

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  Resource Type: Test bank

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Test Bank For Consumer Behaviour Fifth Edition by Zubin Sethna

 

This entertaining and well-designed textbook, which blends academic rigor with an informal tone, offers thorough introduction to consumer behavior. It does so by utilizing an approachable writing style, captivating examples, and an abundance of learning resources. The book covers the psychological and social facets of consumer behavior in balanced manner, and it uses global examples of consumer behavior, including many of the most well-known brands and B2B businesses.

About the Author

Dr Zubin Sethna is currently Principal Lecturer (Associate Professor) in Entrepreneurial Marketing at Regent’s University London. He has successfully launched five businesses and as Managing Consultant at Baresman Consulting, he has integrated marketing/consumer behavioural strategy with management consultancy and training for numerous organisations both in the UK and internationally, and across a variety of industry sectors. He is Editor-in-Chief of the internationally respected Journal of Research in Marketing and Entrepreneurship (JRME) and is also a reviewer for a variety of leading marketing and business journals, including the European Journal of Marketing, Journal of Marketing Management, and Journal of Strategic Marketing.

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Consumer Behaviour Fifth Edition by Zubin Sethna – TEST BANK
Consumer Behaviour Fifth Edition by Zubin Sethna – TEST BANK

Original price was: $49.00.Current price is: $39.99.

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