SELL , 7th Edition Thomas N. Ingram – TEST BANK

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Original price was: $49.00.Current price is: $39.99.

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  Format: Downloadable ZIP File

  Resource Type: Test bank

  Duration: Unlimited downloads

  Delivery: Instant Download

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Test Bank For SELL , 7th Edition Thomas N. Ingram

 

 

SELL, 7E by 4LTR Press will help you master the most modern and successful professional selling principles and techniques. The most pertinent subjects and modern industry selling techniques are covered in updated, condensed chapters. Artificial intelligence is one of the modern technologies covered in this edition for application in the selling process. Customer interaction, the customer experience, and narrative in sales are all covered in new or extended ways. The visual presentation of this version is enhanced by fresh treatment of the newest ethical conundrums and virtual marketing tactics, as well as new chapter-opening vignettes. You may become ready for real-world circumstances with the use of study aids and exercises like role-playing films and case studies. You may read or listen to chapters using MindTap’s digital materials, and you can use flashcards and practice tests to help you study. When it’s time to evaluate, you may quickly compile all of the marked information or

 

About the Author

Thomas N. Ingram (Ph.D., Georgia State University) is professor emeritus of marketing and department chair at Colorado State University. Before commencing his academic career, he worked in sales, product management and sales management with Exxon and Mobil. Dr. Ingram is a recipient of the Marketing Educator of the Year award given by Sales and Marketing Executives International (SMEI). He was honored as the first recipient of the Mu Kappa Tau National Marketing Honor Society recognition award for Outstanding Scholarly Contributions to the Sales Discipline. The University Sales Center Alliance has designated Dr. Ingram as a Distinguished Sales Educator for his long-term contributions to sales education. He has served as the editor of the Journal of Personal Selling & Sales Management, chair of the SMEI Accreditation Institute and member of the Board of Directors of SMEI. He is also the former editor of the Journal of Marketing Theory & Practice. Dr. Ingram�s primary research is in personal selling and sales management. His work has appeared in professional journals such as the Journal of Marketing, Journal of Marketing Research, Journal of Personal Selling & Sales Management and the Journal of the Academy of Marketing Science. He is the co-author of one of the “Ten Most Influential Articles of the 20th Century,” as designated by the Sales and Sales Management Special Interest Group of the American Marketing Association.

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SELL , 7th Edition Thomas N. Ingram – TEST BANK
SELL , 7th Edition Thomas N. Ingram – TEST BANK

Original price was: $49.00.Current price is: $39.99.

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