Consumer Behavior Buying, Having, Being, 12th edition Michael R. Solomon

Consumer Behavior Shopping for, Having, Being, 12th edition Michael R. Solomon

1. ISBN-10

   9780134129938
2. ISBN-13

   978-0134129938

3. Consumer Behavior: Shopping for, Having, and Being covers what occurs earlier than, throughout and after the purpose of buy. It investigates how having or not having sure merchandise impacts our lives, particularly within the canon of social media and the digital age.

   Within the 12th Edition, up-to-date content material displays main advertising traits and adjustments that impression this area of research. Since we’re all customers, lots of the subjects have each skilled and private relevance. This makes it straightforward to use the speculation outdoors of sophistication and preserve an edge within the fluid and evolving area of shopper conduct.