Consumer Behaviour, Canadian Edition 9th Edition Michael R. Solomon – TEST BANK

Test Bank For Consumer Behaviour, Canadian Edition 9th Edition Michael R. Solomon

ISBN-13: 9780137652167

Consumer Behavior: Purchasing, Possessing, and Existing highlights how crucial it is to comprehend customers while developing a marketing plan. The ability to know people is the foundation of many, if not most, of the core ideas in marketing. Ultimately, how can we recognize someone’s needs if we don’t know why they behave the way they do? How can we meet their needs if we are unable to recognize them? The text provides numerous examples of specific applications of consumer behavior concepts by marketing practitioners, as well as examples of windows of opportunity where such concepts might be used—possibly by alert strategists after taking this course—to demonstrate the potential of consumer research to inform marketing strategy.