E Commerce 2016 Business Technology Society 12th Edition Laudon – Test Bank

Test Bank For E Commerce 2016 Business Technology Society 12th Edition Laudon

• ISBN-10 ‏ : ‎ 0133938956
• ISBN-13 ‏ : ‎ 978-0133938951

For undergraduate and graduate programs in enterprise.

Understanding The Huge And Increasing Discipline of E-Commerce

Laudon’s E-Commerce 2016: Business, Technology, Societyemphasizes three driving forces behind the increasing area of e-commerce: expertise change, enterprise growth, and social points. A conceptual framework makes use of the templates of many fashionable-day firms to additional show the variations and complexities in e-commerce at this time. An in-depth investigation of firms akin to Uber, Pinterest, and Apple kick-off the course whereas making ready you for actual-life situations.

Within the Twelfth Edition, Laudon and Traver add new or replace current case research to match developments within the e-commerce area as they exist in at this time’s tech world. They in-built further video instances for every chapter, making the fabric much more accessible as you put together to your future in enterprise.