International Marketing, 11th Edition Michael R. Czinkota – TESTBANK

Test Bank For International Marketing, 11th Edition Michael R. Czinkota

1. ISBN-10

   0357445120
2. ISBN-13

   978-0357445129
3. Explore the latest in international marketing practices and key issues with the renowned INTERNATIONAL MARKETING, 11E by Czinkota, Ronkainen, and Cui. This leading text offers innovative strategies and up-to-date examples, covering a wide range of topics from market entry to challenges faced by global marketers. Updated content includes e-commerce, technology, cultural influences, and government impact on marketing worldwide. Real-world case studies and Internet exercises enhance your understanding and readiness for the global business landscape, whether you’re a future international marketer or a seasoned executive.
   

   About the Author

   Michael R. Czinkota is one of the foremost experts on international business and marketing in the world. His insights and counsel are frequently sought by the media, global companies, and governments all over the world. He is a frequent speaker on issues related to trade, trade policy, and global business strategies. His key research is in the field of export promotion and export development. He has served in the U.S. Government as Deputy Assistant Secretary of Commerce, where he was responsible for trade analysis and support of trade negotiations. He holds three honorary doctorates and advises universities around the globe. He currently serves on the faculty of The McDonough School of Business at Georgetown University.