Marketing for Hospitality and Tourism, 8th edition Philip Kotler

Take a look at financial institution for Marketing for Hospitality and Tourism, 8th edition Philip Kotler

• ISBN-10 ‏ : ‎ 1292363517
• ISBN-13 ‏ : ‎ 978-1292363516

Marketing for Hospitality and Tourism is the definitive supply for hospitality advertising programs. Taking an integrative method, this extremely visible, four-colour e book discusses hospitality advertising from a staff perspective, analyzing every hospitality division and its position within the advertising mechanism. These best-selling authors are often called main advertising educators and their e book, a world phenomenon is essentially the most frequent adoption for the course. Developed with in depth scholar and professor critiques, this edition consists of new protection of social media, dialogue of present business traits, and hands-on utility assignments.