Marketing Management, 16th edition Alexander Chernev

Check financial institution for Marketing Administration, 16th edition Alexander Chernev

1. ISBN-10

   1292404817
2. ISBN-13

   978-1292404813

Begin pondering like a marketer with the gold-standard textual content for at present’s Marketing Administration.

Marketing Administration, 16^th edition by Kotler, Keller, and Chernev, is the newest model of this landmark textual content, providing an intensive evaluation of the newest theories and practices within the advertising atmosphere.

Excellent for undergraduates and graduates who wish to comply with a profession within the discipline, the guide introduces you to the Marketing Supervisor’s mind-set, specializing in the function, points, and choices that Managers face in alignment with firm wants and targets.

The textual content’s reader-friendly content material supplies balanced protection and a transparent construction that may information you thru the required steps to construct, execute and handle profitable advertising campaigns and compelling manufacturers.

The most recent edition makes use of a multidisciplinary method, offering in-depth information and broader understanding of the important advertising rules and core ideas. It’s going to problem your crucial pondering and analytical abilities with common sensible functions, masking a wider spectrum of merchandise, companies, and advertising methods. A variety of examples consists of Wegmans, Starbucks, and Uniqlo, bringing first-hand expertise relating to how a profitable advertising technique works in large-scale organisations.

Reflecting latest adjustments and developments within the discipline, the guide goals to supply an in-depth understanding of the perfect advertising practices and arm you with the information and instruments mandatory for a profitable future profession within the discipline.