Marketing Real People, Real Choices, Global Edition, 9th edition Michael R. Solomon 2018 – TESTBANK

Test Bank For Marketing Real People, Real Choices, Global Edition, 9th edition Michael R. Solomon 2018

1. ISBN-10

   9781292221083
2. ISBN-13

   978-1292221083

Actual individuals making actual decisions

The only book that introduces marketing from the viewpoint of actual individuals who make actual marketing decisions at top firms on a daily basis is Marketing: Real individuals, Real Choices. This accessible, up-to-date, and dynamic literature demonstrates to students the practical applications of marketing principles and their true meanings in the marketplace. More information than ever is provided in the 9th Edition on the fundamental topics that all marketers should be aware of, such as value, analytics and metrics, and ethical and sustainable marketing. Additionally, the text helps students actively learn and recall chapter content so they are aware of current events in the marketing industry through the use of fresh examples and examinations.