Media Management and Artificial Intelligence 1st Edition by Alex Connock

Testbank for Media Management and Artificial Intelligence 1st Edition by Alex Connock

1. ISBN-10

   103210094X
2. ISBN-13

   978-1032100944

3. This cutting-edge textbook examines up to date media enterprise fashions within the context of Artificial Intelligence (AI) and digital transformation. AI has dramatically impacted media manufacturing and distribution, from suggestion engines to artificial people, from video-to-text instruments to pure language fashions. “AI is absolutely the change agent of the media business,” answered a pure language technology mannequin when AI was ‘requested’ in regards to the topic of this guide. “It would open unimaginable alternatives.” This guide seeks to discover them.

   The media is examined by means of 4 sections. ‘Ideas’ maps enterprise fashions and the important thing instruments of AI. ‘Platforms’ covers distribution channels in Video games, Streamers, Social Networks, Broadcast and Digital Publishing. ‘Producers’ covers the engines of content-making, together with Scripted, Leisure, Factual, Content material Advertising and marketing, Creators and Music. Lastly, ‘Pioneers’ covers rising sectors of Podcasting, Esports, the Metaverse and different AI-driven developments. Then in every chapter, a regular worth creation mannequin is utilized, mapping a single sector by means of growth, manufacturing, distribution and monetisation.

   Various case research are analysed from India, Nigeria, South Korea, South Africa, France, the Netherlands, the US, the UK, Denmark and China – round inventive entrepreneurship, income fashions, revenue drivers, rights and rising AI instruments. Questions are offered for every case, while chapter summaries cement studying.

   Utilized and technology-focused, this textual content presents core studying for superior undergraduate and postgraduates finding out Media Management – or the connection between Leisure, Media and Expertise. On-line assets embrace chapter-by-chapter PowerPoint slides and an Teacher’s Handbook with additional workout routines and case research.