Public Relations A Values-Driven Approach 6th Edition David W. Guth

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• ISBN-10 ‏ : ‎ 0205897762
• ISBN-13 ‏ : ‎ 978-0205897766

An introduction to Public Relations that focuses on moral, productive relationships with strategic constituencies
Public Relations: A Values-Driven Approach introduces college students to public relations, outlined because the administration of relationships between a corporation and the publics vital to its success. Authors David Guth and Charles Marsh define the occupation’s widespread points, traits, and strategies, and assist college students to put the occupation inside the context of its position within the conduct of a civil society. With a view to assist college students perceive the modern state of the sector, the Sixth Edition affords probably the most up-to-date statistics, the most recent analysis, and probably the most present examples of public relations apply.