Sales Force Management Leadership, Innovation, Technology 12th Edition by Mark W. Johnston
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- ISBN-10 : 1138951722
- ISBN-13 : 978-1138951723
On this newest version of Sales Force Management, Mark Johnston and Greg Marshall proceed to construct on the custom of excellence established by Churchill, Ford, and Walker, growing the ebook’s repute globally because the main textbook within the discipline. The authors have strengthened the concentrate on managing the trendy instruments of promoting, similar to buyer relationship administration (CRM), social media and technology-enabled promoting, and gross sales analytics. It’s a recent traditional, absolutely up to date for contemporary gross sales administration observe.
Pedagogical options embody:
- Partaking breakout questions designed to spark full of life dialogue
- Management problem assignments and mini-cases to assist college students perceive and apply the rules they’ve realized within the classroom
- Management, Innovation, and Technology bins that simulate real-world challenges confronted by salespeople and their managers
- New Moral Second bins in every chapter put college students on the firing line of constructing moral decisions in sale
- Position Performs that allow college students to study by doing
- A collection of complete gross sales administration circumstances on the companion web site
A companion web site options an teacher’s handbook, PowerPoints, and different instruments to supply further assist for college students and instructors.
In regards to the Writer
Mark W. Johnston is the Alan and Sandra Gerry Professor of Advertising and Ethics at Rollins Faculty, USA. He’s the co-author, with Greg W. Marshall, of Up to date Promoting, 5h version, revealed by Routledge and the forthcoming Routledge Companion to Promoting and Sales Management.
Greg W. Marshall is the Charles Harwood Professor of Advertising and Technique at Rollins Faculty, USA. He’s the co-editor, with Mark W. Johnston, of Up to date Promoting, 5h version, revealed by Routledge and the forthcoming Routledge Companion to Promoting and Sales Management.
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