Social Media Marketing Fifth Edition by Tracy L. Tuten – TEST BANK

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  Resource Type: Test bank

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Test Bank For Social Media Marketing Fifth Edition by Tracy L. Tuten

 

 

The first, best-selling, and multi-award winning textbook on social media marketing, covering all the important subjects, ideas, research, and real-world applications for academic and professional achievement.

This fifth edition has been completely revised to reflect the most recent advancements in social media marketing practice and research. It also includes fresh case studies and examples including well-known brands like Apple, Cadbury, LUSH Cosmetics, and Zoom.

An must read for anyone studying or working in social media marketing.

About the Author

Tracy L. Tuten is a professor of marketing at Sofia University, USA and author of several books including co-author of the award-winning textbook, Social Media Marketing. Her first book, Advertising 2.0: Social Media Marketing in a Web 2.0 World, was followed by others on using social media and digital marketing for the enterprise, and the book, Advertisers at Work, which features interviews with luminaries in the field.

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Social Media Marketing Fifth Edition by Tracy L. Tuten – TEST BANK
Social Media Marketing Fifth Edition by Tracy L. Tuten – TEST BANK

Original price was: $49.00.Current price is: $39.99.

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