Speaking with a Purpose 11 Edition by Arthur Koch

Test Bank For Speaking with a Purpose 11 Edition by Arthur Koch

• ISBN 9781032502700

Now in its 11^th edition, Speaking with a Purpose is designed to help speakers develop the skills they need to prepare and deliver effective speeches.

Using a traditional step-by-step approach combined with up-to-date communication theory, this no-frills textbook allows students to prepare, practice, and present speeches. This new edition places greater emphasis on the skills needed to communicate effectively both online and offline. It analyses the similarities and differences between in-person speaking and online video conferencing and explores technical online attributes such as best Zoom protocols. This new edition also provides a deeper focus on the ethics and ethical implications associated with communicating in public and assesses issues such as trustworthiness, integrity, and respect for others.

Table Of Content:

1. Speech Communication

2. Audience Analysis

3. Determine Your Purpose and Subject

4. The Introduction and Conclusion

5. Gathering Supportive Material

6. Supporting Your Ideas

7. Organizing the Body of Your Speech

8. Delivering Your Speech

9. Informing

10. Persuasion

11. Group Communication

12. Speaking Online

13. The Tech Savvy Leader

About the Author

Arthur Koch taught Speech and Communication at La Crosse State University, University of Wisconsin-Milwaukee and Milwaukee Area Technical College, USA, where he served as department chair.

Jason Schmitt is Professor of Communication, Media and Design and Associate Dean for the School of Arts and Sciences at Clarkson University, USA.