CB 8th Edition by Babin – Test Bank

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Desk of Contents

Half I: Introduction.
1. What’s CB and Why Ought to I Care?
2. Worth and the Shopper Habits Worth Framework.
Half II: Inner Influences
3. Shopper Studying Begins Right here: Notion.
4. Comprehension, Reminiscence, and Cognitive Studying.
5. Motivation and Emotion: Driving Shopper Habits.
6. Character, Life, and the Self-Idea.
7. Attitudes and Perspective Modifications.
Half III: Exterior Influences.
8. Group and Interpersonal Affect.
9. Shopper Tradition.
10. Microcultures.
Half IV: Conditions and Choice Making.
11.Customers in Conditions.
12. Choice Making I: Want Recognition and Search.
13. Choice Making II: Various Analysis and Selection.
Half V: Consumption and Past.
14. Consumption to Satisfaction.
15. Past Shopper Relationships.
16. Shopper and Advertising Misbehavior.