Creating the Enterprise 1st Edition by by William B. Gartner – Test Bank
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Resource Type: Test bank
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Test Bank For Creating the Enterprise 1st Edition by by William B. Gartner
- ISBN-10 : 0324130856
- ISBN-13 : 978-0324130850
Introduce college students to a brand new thoughts-set, sturdy enterprising expertise, and the capacity to benefit from ever-altering alternatives with this distinctive introductory entrepreneurship and small enterprise administration textual content. Gartner/Bellamy’s ENTERPRISE clearly demonstrates how any particular person might be an enterpriser or entrepreneur as they study to take initiative to prepare a undertaking, regardless of obstacles or threat. This distinctive textual content strikes past most entrepreneurship texts to discover matters utilizing three ranges of analysis–the individual, enterprise, and surroundings. The textual content emphasizes each moral points and international alternatives enterprisers face daily. With the assist of memorable instances and palms-on workout routines, the reader travels by means of the precise bodily and psychological steps of beginning and working a profitable enterprise. The guide focuses on each the private {and professional} expertise college students or budding entrepreneurs want for fulfillment in any enterprise or profession.
About the Creator
Marlene G. Bellamy fashioned Writeline Associates in 1990, after 13 years as an funding and company banker. She has utilized her finance expertise to the tutorial and company arenas, collaborating with authors and publishers on 15 main school and graduate-stage enterprise textbooks and associated instructional supplies. Her contributions embrace chapters; particular options akin to chapter-opening vignettes, practitioner and investor interviews, containers, and case research; and teacher’s manuals for company finance, investing, advertising and marketing, administration, introduction to enterprise, and private finance textbooks. She additionally supplied company communication companies in finance, advertising and marketing, and know-how to items of Deloitte & Touche LLP, for which she co-authored annual experiences on the software program business; wrote and edited a number of know-how-oriented newsletters; and ready advertising and marketing communications supplies. She lives in La Jolla, California and obtained her B.A. from Smith School and MBA from Boston School.
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