Marketing An Introduction 13th Edition By Gary Armstrong – Test Bank

Test Bank For Marketing An Introduction 13th Edition By Gary Armstrong

1. ISBN-10

   013414953X
2. ISBN-13

   978-0134149530

   Marketing: An Introduction reveals school college students how purchaser price―creating it and capturing it―drives every environment friendly promoting method. Using a company and learning design that options precise-world examples and information that help carry promoting to life, the textual content material supplies readers each little factor they need to discover out about promoting in an environment friendly and interesting full learning package deal deal.

    

   The Thirteenth Edition shows the latest traits in promoting, along with new safety on on-line, social media, mobile, and totally different digital utilized sciences, leaving school college students with a richer understanding of basic promoting concepts, strategies, and practices.

    

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   This title can be on the market with My Marketing Lab―an online primarily based homework, tutorial, and analysis program designed to work with this textual content material to interact school college students and improve outcomes. Inside its structured setting, school college students observe what they be taught, verify their understanding, and pursue a personalised study plan that helps them increased take up course supplies and understand troublesome concepts.