Marketing of High Technology Products and Innovations 3rd Edition by Jakki J. Mohr -Test Bank

Check out Bank For Marketing of High Technology Products and Innovations 3rd Edition by Jakki J. Mohr

1. ISBN-10

   0136049966
2. ISBN-13

   978-0136049968

   Current Your School college students with the Crucial Data They Need to Effectively Market High-tech Products

   Marketing of High-Technology Products and Innovations is the one textual content material accessible available on the market that focuses on the distinctive promoting and advertising and marketing challenges that embody high-tech merchandise and service.

   The Third Edition retains all of the equivalent concepts and provides of earlier editions and incorporates full safety of the newest tutorial evaluation and fashionable enterprise practices.

   From the Author:

   The last few years have seen very important challenges along with hovering gasoline and meals costs, native climate change, ongoing poverty and human needs in rising worldwide areas, and an unstable worldwide political ambiance. Fixing these pressing points requires a multifaceted technique, with a key aspect being the occasion of new utilized sciences. New and established high-tech corporations alike are offering revolutionary choices for transportation and atmosphere pleasant energy period. Social entrepreneurs and corporations of all sizes are pioneering new merchandise and enterprise fashions, even for base-of-the-pyramid markets (comprised of individuals who’ve low disposable incomes). Driving corporations’ enterprise strategies is an rising focus on the triple bottom line of of us, earnings, and planet. Whereas the challenges are undoubtedly daunting, it is an thrilling time to be in tech!