Marketing Research An Applied Orientation 6th Edition by Naresh K Malhotraw folder – Test Bank

Test Bank For Marketing Research An Applied Orientation 6th Edition by Naresh K Malhotraw folder

1. ISBN-10

   0136085431
2. ISBN-13

   978-0136085430
3. Experience the Interaction Between Marketing Research and Marketing Decision-Making
   Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.