Pricing Strategies Harvesting Product Value Second Edition by Robert M. Schindler – Test Bank

Test Bank for Pricing Strategies Harvesting Product Value Second Edition by Robert M. Schindler

1. ISBN-10

   1526494418
2. ISBN-13

   978-1526494412

3. Robert M. Schindler is professor of promoting at Rutgers College in Camden, New Jersey. He has carried out quite a few research of shopper notion and motivation, particularly regarding the results of worth endings and worth promotions.  His work has appeared in publications such because the Journal of Shopper Analysis, the Journal of Advertising Analysis, the Journal of Retailing, the Journal of Promoting, and the Journal of Shopper Psychology.  He has been ranked among the many most printed researchers within the space of pricing and has acquired a Lifetime Achievement Award from the Fordham College Pricing Heart.

   Professor Schindler acquired a BA in biochemistry and psychology from the College of Pennsylvania and an MS and PhD in cognitive psychology from the College of Massachusetts.  He has been educating programs in advertising and marketing, shopper conduct, and pricing at Rutgers – Camden since 1989.  He’s a recipient of the Rutgers College Scholar-Trainer Award and the Chancellor’s Award for Instructing Excellence.