Strategic Sport Marketing, 4th Eidition (9781743314777)-Test Bank

Strategic Sport Advertising and marketing, 4th Eidition (9781743314777)

1. ISBN-10

   1743314779
2. ISBN-13

   978-1743314777
3. Sport now has to compete for the patron greenback with an enormous array of leisure actions on-line in addition to offline. Profitable sport advertising is the results of fastidiously structured planning, creativity and perseverance.

   Integrating the distinctive traits of sport with conventional advertising concept, Strategic Sport Advertising and marketing presents a framework of strategic decision-making. The authors define the various markets for sport: individuals, sponsors, spectators and followers. Worldwide case research and ‘sportviews’ chosen from a variety of sports activities and media illustrate the distinctive options of sport advertising.

   Strategic Sport Advertising and marketing is a sensible software and theoretical information to sport advertising internationally. The fourth version of this broadly used textual content is absolutely revised and up to date. It contains new materials on sports activities promotion, customer support and social media, in addition to new case research.