Strategic Brand Management Deborah Roedder JohnTorelli-Test Bank

Testbank for Strategic Brand Management Deborah Roedder JohnTorelli

1. ISBN-10

   0190646004
2. ISBN-13

   978-0190646004
3. Strategic Brand Management provides a concise, flexible, and modern take on global brand management, with cutting-edge research and mini-cases and activities to engage students. The book provides readers with an innovative framework that explains the four key aspects of strategic brand management: identifying and measuring, building, leveraging, and protecting brands.