Tourism The Business of Hospitality and Travel, Global Edition, 6th edition Roy A. Cook 2018 – TESTBANK

Test Bank For Tourism The Business of Hospitality and Travel, Global Edition, 6th edition Roy A. Cook 2018

1. ISBN-10

   0134484487
2. ISBN-13

   978-0134484488

   An all-encompassing, global perspective on the tourist industry For students enrolled in their first hospitality or tourism course, Tourism: The Business of Hospitality and Travel, 6/e is an ideal textbook due to its captivating writing style and hundreds of up-to-date industry examples. It takes a comprehensive, worldwide business approach to the sector, focusing on the financial, marketing, and management concerns that matter most to its participants. The chapters discuss customer behavior, service quality, and personal selling while revealing an integrated model of tourism. The extensive material and references also make it appropriate for advanced courses in hospitality and tourism. Each section is concluded with readings and integrative cases, and end-of-chapter activities let students put their knowledge to use and hone their critical-thinking and problem-solving abilities. Included in this version is fresh and updated content on social

   About the Author

   Dr. Roy A. Cook is Professor Emeritus, Fort Lewis College, Durango, Colorado. He has written several books: Tourism: The Business of Hospitality and Travel; Guide to Business Etiquette; Human Resource Management, Meeting 21^st Century Challenges; and The Source: A Guide to Academic Journals in Hospitality, Leisure, Tourism & Travel. He has authored well-over one hundred articles, cases, and papers based on his extensive working experiences in the tourism and hospitality industry and research interests in the areas of strategic management, human resource management, communications, and small business management. In addition to serving as past editor of Annual Advances in Business Cases, he has served on the editorial review boards of the Journal of Teaching in Travel and Tourism, Journal of Case Studies, Journal of Critical Incidents, the Business Case Journal, and the Journal of Business Strategies. He is a long-standing member of the International Society of Travel and Tourism Educators (served on the Board and as Secretary/Treasurer), Academy of Management, and Society for Case Research (past president and Executive Director). Dr. Cook served as Associate Dean of the School of Business Administration at Fort Lewis College, the Director of the Colorado Center for Tourism Research, taught courses and consults in Tourism and Hospitality Management, Human Resource Management, Strategic Management and Small Business Management.