Services Marketing Integrating Customer Focus Across the Firm 7Th Edition – Test Bank

Test Bank For Services Marketing Integrating Customer Focus Across the Firm 7Th Edition

1. ISBN-10

   0078112109
2. ISBN-13

   978-0078112102

   Zeithaml’s Services Marketing introduces readers to the important function that providers play in the financial system and its future. Services dominate the superior economies of the world, and just about all corporations view providers as important to retaining their prospects. The seventh version maintains a managerial focus by incorporating firm examples and techniques for addressing points in each chapter, emphasizing the information wanted to implement service methods for aggressive benefit throughout industries.

   New analysis references and examples in each chapter embody elevated protection of recent enterprise mannequin examples resembling Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside higher emphasis on expertise, digital and social advertising and marketing, Massive Information, and information analytics as a service. The longer circumstances have been faraway from the 7e. View Desk of Contents and Options beneath for extra info.