Principles of Marketing for a Digital Age Second Edition by Tracy L. Tuten

Principles of Marketing for a Digital Age Second Edition by Tracy L. Tuten

1. ISBN-10

   1529779790
2. ISBN-13

   978-1529779790
3. Winner of the TAA 2021 Most Promising New Textbook Award!

   Principles of Marketing for a Digital Age introduces college students to the important ideas and instruments for advertising in a digital age. The brand new Second Edition retains a sturdy give attention to digital and social media advertising and has been up to date to incorporate cutting-edge protection on the implications of Covid-19 on shopper habits. Larger emphasis has been positioned on sustainability, range, and inclusion, offering readers with the talents wanted to develop into an moral and socially-minded marketer.