Framework for Marketing Management 6th Edition Philip Kotler
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- ISBN-10 : 9780133871319
- ISBN-13 : 978-0133871319
Framework for Marketing Management is a concise, streamlined model of Kotler and Keller’s fifteenth version of Marketing Management, a complete take a look at advertising technique. The ebook’s environment friendly protection of present advertising administration practices makes for a brief but thorough textual content that gives the proper complement for integrated simulations, tasks, and circumstances.
The Sixth Edition approaches the subject of promoting from a present standpoint, focusing its info and technique on the realities of twenty first century advertising. People, teams, and corporations alike can modernize their advertising methods to adjust to twenty first century requirements by partaking on this succinct but complete textual content.
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