Advertising & IMC Principles and Practice, Global Edition, 11th edition Sandra Moriarty 2019 – TEST BANK
Format: Downloadable ZIP File
Resource Type: Test bank
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Test Bank For Advertising & IMC Principles and Practice, Global Edition, 11th edition Sandra Moriarty 2019
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ISBN-100134480430
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ISBN-13978-0134480435
The presentation of the strategic use of communications to engage various consumer types is found in Advertising & IMC: Principles and Practice. Public relations, direct marketing, promotion, advertising, and more are all covered in Advertising & IMC, which offers readers a useful manual for carrying out integrated marketing communications through the use of expert contributions, case studies of successful brand campaigns, and enduring concepts and practices. The 11th Edition has undergone a substantial rewrite and restructuring of the content due to the addition of a new author to the team. With this understanding, readers will be ready to tackle the newest industry practices in their future jobs. They will also be able to apply strategy and planning to a wider range of marketing communication types.
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