Applied Marketing Analytics Using R – TEST BANK

Test Bank For Applied Marketing Analytics Using R

ISBN 9781529613438

Because of newly developed technologies like artificial intelligence (AI), the availability of granular data, and the proliferation of analytics tools, marketing has grown more and more data-driven in recent years. In order to gain insights, support strategic decision-making, solve marketing problems, maximize value, and succeed, marketers today must be at ease using data and quantitative approaches and possess a solid understanding of understanding and applying marketing analytics. This trend is only expected to continue.

This book supports students and practitioners in exploring a variety of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. The approach is very hands-on, utilizing real-world datasets, case studies, and R (a free statistical package).