Business Analytics Combining data, analysis and judgement to inform decisions by Mary Ellen Gordon – TEST BANK

Test Bank For Business Analytics Combining data, analysis and judgement to inform decisions by Mary Ellen Gordon

1. ISBN-13

   978-1529796117

This new textbook focuses on the ways in which human judgment can be supplemented by data and analytics to assist improve organizational decision-making across the enterprise.

It addresses key use cases for analytics in a variety of business domains, including marketing, HR, operational, and financial analytics, all while adopting a very practical approach. This short and easy-to-read book provides a solid foundation for conversation by going over the principles of data, analytics, and data visualization as well as the moral and legal obligations that come with handling data.