Business Communication and Character , 11th Edition Amy Newman – TESTBANK

Test Bank For Business Communication and Character , 11th Edition Amy Newman

1. ISBN-10

   0357718135
2. ISBN-13

   978-0357718131

   Enhance your understanding of how your communication reflects your character in both professional and personal contexts with a focus on effective written and oral communication. Learn to leverage your natural conversational style to build trust, earn respect, and stand out in your career or personal pursuits. This edition delves into key business communication concepts, offering self-reflection questions to deepen your self-awareness for more effective communication and goal achievement. A new communication model, emphasizing Character check, Audience analysis, and Message and Medium (CAM), is introduced for in-person, online, or social media interactions. Real-world examples from companies demonstrate these principles in action. Additionally, you’ll gain insights into team communication, conflict resolution, and leveraging the latest communication and collaboration technologies. MindTap digital tools are available to help you refine your communication skills further.

   About the Author

   Amy Newman is a member of the faculty of management communication (emerita) at the Cornell University SC Johnson College of Business in the School of Hotel Administration and the Dyson School of Applied Economics and Management. As a senior lecturer for 17 years, she taught courses in business writing, oral communication, persuasive communication, corporate and crisis communication and organizational behavior. Ms. Newman also served as the faculty director of Grand Challenges @Dyson, a community-engaged learning curriculum. Ms. Newman was also an adjunct instructor at Ithaca College; Milano, The New School for Management and Urban Policy in New York City; and eCornell, where she taught classes online. She has won several awards for excellence in teaching and student advising and received grants to develop technology-based learning solutions. She also developed several online courses for working professionals through eCornell. Prior to joining Cornell, Ms. Newman spent 20 years working for large companies, such as Canon, Reuters and Scholastic. Internally, she held senior-level management positions in human resources and leadership development. As an external consultant, she worked to improve communication and employee performance in hospitality, technology, education, publishing, financial services and entertainment companies. A graduate of Cornell University and Milano, Ms. Newman is also author of BUILDING LEADERSHIP CHARACTER and several editions of BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE. Since 2010, she has maintained a blog of news stories about business communication and character at amynewman.com.