Business Marketing Management B2B, 13th Edition Michael D. Hutt – TESTBANK
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Test Bank For Business Marketing Management B2B, 13th Edition Michael D. Hutt
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ISBN-101337296546
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ISBN-13978-1337296540
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Business Marketing Management B2B, 12th Edition, in its loose-leaf version, offers a comprehensive and contemporary approach to understanding business-to-business (B2B) marketing. Authored by Michael D. Hutt and Thomas W. Speech, this edition provides insights into the dynamic world of B2B marketing, covering essential topics such as strategic planning, relationship management, and global marketing. With updated content reflecting the latest trends and practices in B2B marketing, this edition equips readers with the knowledge and skills necessary to excel in today’s competitive business environment. Perfect for students and professionals alike, this loose-leaf version allows for easy customization and integration into coursework or professional development activities.
About the Author
Michael D. Hutt (PhD, Michigan State University) is the Ford Motor Company Distinguished Professor Emeritus of Marketing at the W. P. Carey School of Business, Arizona State University. He has also held faculty positions at Miami University (Ohio) and the University of Vermont. Dr. Hutt’s teaching and research interests are concentrated in the areas of business-to-business marketing and strategic marketing. His current research centers on the marketing-finance interface, particularly the application of financial portfolio theory to customer management. Dr. Hutt’s research has been published in the Journal of Marketing, Journal of Marketing Research, MIT Sloan Management Review, Journal of Retailing, Journal of the Academy of Marketing Science, and other scholarly journals. He is also the co-author of Macro Marketing (John Wiley & Sons) and contributing author of Marketing: Best Practices (South-Western).
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