Business-to-Business Marketing Fifth Edition by Ross Brennan – TEST BANK
Original price was: $49.00.$39.99Current price is: $39.99.
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Test Bank For Business-to-Business Marketing Fifth Edition by Ross Brennan
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ISBN-13978-1526494405
Global business-to-business (b2b) marketing theory and practice are covered by Brennan, Canning & McDowell from a European viewpoint. A variety of learning tools and case studies are used to shed light on the subject.
About the Author
Ross Brennan PhD was the former Professor of Industrial Marketing at the University of Hertfordshire. His areas of research interest included relationships and networks in business markets, macromarketing, social marketing and marketing education. Ross’s work has been published in journals such as Journal of Business Research, Journal of Advertising Research, Marketing Theory, European Journal of Marketing, Industrial Marketing Management, Journal of Business and Industrial Marketing, Journal of Business-to-Business Marketing, Journal of Macromarketing and Journal of Marketing Education.
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