Consumer Behavior 12th Edition Leon Schiffman

Consumer Behavior 12th Edition Leon Schiffman

1. ISBN-10

   9780134734828
2. ISBN-13

   978-0134734828

3. Strategic functions for understanding client habits

   Consumer Behavior, 12th Edition explores how the examination and utility of client habits is central to the planning, growth, and implementation of profitable advertising methods. With an emphasis on growing quite a lot of helpful expertise, this textual content prepares readers for careers in model administration, promoting, and client analysis. The 12th Edition has been considerably up to date to deal with modern traits and points, together with the position of latest media, technological advances, and up to date moral issues affecting the business.