Consumer Behavior Buying, Having, Being 13th Edition Michael R. Solomon

Consumer Behavior Shopping for, Having, Being 13th Edition Michael R. Solomon

1. ISBN-10

   1292318104
2. ISBN-13

   978-1292318103Past client habits: How shopping for habits form identification

   A #1 best-selling textual content for client habits programs, Solomon’s Consumer Behavior: Shopping for, Having, and Beingcovers what occurs earlier than, throughout, and after the purpose of buy. It investigates how having (or not having) sure merchandise impacts our lives; particularly, how these things affect how we really feel about ourselves and one another, particularly within the canon of social media and the digital age. Within the 13th Edition, up-to-date content material displays main advertising developments and modifications that affect the examine of client habits. Since we’re all customers, most of the matters have each skilled and private relevance to college students. This makes it simple to use the idea outdoors of the classroom and preserve an edge within the fluid and evolving area of client habits.

    

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