Consumer Behavior & Insights Phillips

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Consumer Behavior and Insights presents a brand new method to instructing shopper conduct. Writer Diane M. Phillips strikes past conventional psychological studying to acknowledge extra holistic views of shopper conduct, incorporating new areas of analysis, resembling neuromarketing, sustainability, and synthetic intelligence. This textual content contains the newest behavioral, psychological, and sociological approaches to elucidate necessary ideas and fashions of shopper decision-making. Importantly, the guide attracts necessary government, analysis, and shopper insights to convey these ideas and fashions to life. The guide units concept in context via in depth use of US and worldwide examples and prolonged instances.