Contemporary Marketing , 19th Edition Louis E. Boone – TESTBANK
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Resource Type: Test bank
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Test Bank For Contemporary Marketing , 19th Edition Louis E. Boone
With the cutting-edge methodology found in Boone/Kurtz’s best-selling CONTEMPORARY MARKETING, 19E with MindTap, reimagine a practically focused and relevant introduction to the foundations of marketing today. This edition emphasizes application-based learning with condensed content that showcases practical abilities that marketers utilize on a daily basis. This version delves deeply into today’s most pertinent and significant concepts, such as marketing analytics and the job ready skills that are critical to your success, instead of introducing an excessively wide range of topics. You learn more in less time as a result. In order to improve your understanding and help you remember important concepts, each part includes memorable opening and closing examples that further enhance learning objectives and show concepts in action. Additionally, Excel Online is available and MindTap digital activities reinforce concepts.
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